Sequoia — Writing a Business Plan

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Sequoia’s guide to explaining company purpose, customer problem, solution, timing, market and business model. Use the outline to organize your own evidence.

Resource type
Pitch preparation guide
Format
Web guide
Access
Open source website; check access and reuse terms

How to use this reference

Compare the customer problem, narrative, traction evidence and business model with your own company. Build your pitch around your own facts and follow the source’s reuse terms. A historical deck does not establish current company performance.

Sources & review

Read the publisher’s public resource page. The Library links to the source and stores its own catalog notes; no slides or template files are rehosted.

Source check: 2026-10-16. View checked source.