How to Get Your First 10 Customers

Y Combinator’s How to Get Your First 10 Customers offers a starting point to prepare customer interviews, map user journeys and identify assumptions before committing product work. Read the article or transcript at the source and adapt the examples to your stage; archived platform details can change.

Resource type
Founder lesson
Publisher
Y Combinator
Format
Video / transcript
Access / cost
Free public resource
Access requirements
Public YC library article or lesson. Some archived examples describe older platforms or market conditions; check current details before applying them.
License / reuse
Open and use the original publisher resource under its current terms. Source documents and template files are not mirrored by FounderOmni; website logos identify their respective publishers.

Turn a lesson into a small experiment.

Prepare customer interviews, map user journeys and identify assumptions before committing product work.

Choose a resource for the problem you face now. Record one assumption, a customer question and a measurable next step. AI feedback can help plan research; customer behavior supplies the evidence.

Public YC library article or lesson. Some archived examples describe older platforms or market conditions; check current details before applying them.

Sources & review

Official source text, destination and access conditions reviewed on 2026-10-30. The suggested workflow is editorial guidance, not a claim of using or auditing the resource.

Source check: 2026-10-30. View checked source.

Catalog source: Source index. Resource descriptions and access conditions are source-reported. The original materials remain with their respective publishers.