Pricing & Profit Calculator
Compare prices before you commit. See what remains after delivery costs, payment fees, acquisition costs and overhead.
Free · No sign-up required · Calculated in your browser
Compare the monthly outcome
Scroll the table sideways to compare all three scenarios.
| Measure | Starter | Growth | Premium |
|---|---|---|---|
| Monthly revenueAfter discounts and revenue refunds; excludes sales tax. | $1,900.00 | $3,900.00 | $7,900.00 |
| Direct delivery costsMonthly service costs or direct costs per sale. | $400.00 | $700.00 | $1,200.00 |
| Gross profitRevenue less direct delivery costs. | $1,500.00 | $3,200.00 | $6,700.00 |
| Payment feesCharged on the full payment including sales tax; original fees are retained on refunded payments. | $85.10 | $143.10 | $259.10 |
| Acquisition cost allocationCAC spread evenly over 12 months per active customer; a planning allowance, not actual cash spent. | $250.00 | $250.00 | $250.00 |
| ContributionRevenue less direct costs, payment fees and allocated acquisition cost. | $1,164.90 | $2,806.90 | $6,190.90 |
| Monthly fixed costsApplied independently to each scenario. | $1,000.00 | $1,000.00 | $1,000.00 |
| Monthly operating profitBefore business income tax, interest and costs you have not entered. | $164.90 | $1,806.90 | $5,190.90 |
| Operating marginOperating profit divided by revenue. | 8.7% | 46.3% | 65.7% |
| Contribution per customer / saleAmount available to cover fixed costs and profit. | $11.65 | $28.07 | $61.91 |
| Break-even customers / salesMonthly volume required to cover the fixed costs. | 86 | 36 | 17 |
| Volume for $3,000.00 monthly profitAssumes the same price, discount, fees and unit costs at this volume. | 344 | 143 | 65 |
| List price for 20% operating marginAt the entered volume, after the entered discount. Not achievable means the assumptions cannot produce this margin. | $21.79 | $25.68 | $32.17 |
Currency changes the display label only. No exchange rates or payment-provider prices are fetched.
Saving is optional and uses this browser’s local storage. CSV exports include your assumptions and results.
How the comparison works
Each column is an independent scenario. Prices, fees and example customer counts are illustrative inputs, not market recommendations. Use one currency throughout.
Revenue, margin and profit
Revenue is the discounted selling price after revenue refunds and excluding sales tax. Gross profit subtracts direct delivery costs. Contribution subtracts payment fees and allocated acquisition costs. Operating profit subtracts monthly fixed costs; operating margin divides that profit by revenue.
Billing, refunds and taxes
Annual subscription revenue and payment fees are divided by 12. One fixed payment fee applies per billing period. Fees are calculated on the checkout amount including sales tax. Refunded revenue is removed while original processing fees and direct costs remain. Sales tax is treated as collected and remitted, and excluded from revenue.
Break-even and target pricing
Break-even volume rounds fixed costs divided by contribution per customer or sale up to a whole number. Target-profit volume also covers the entered profit goal. Target-margin pricing solves for the list price before the entered discount at the current volume. “Not achievable” means those assumptions cannot produce the requested outcome.
Use estimates with your own records
Enter costs in the period indicated. Acquisition cost is allocated evenly over the chosen months for subscriptions and applied per sale for one-time products. The estimate does not model churn, timing of cash collection, business income tax, financing, chargeback fees or extra costs you have not entered.
References: Shopify: margin versus markup · Stripe Atlas: SaaS pricing. These sources explain concepts; calculations use the assumptions you enter.
Questions about this calculator
Is the calculator free?
Yes. No account or payment is required. Calculations run locally in your browser.
Does annual billing show monthly profit?
Yes. Annual payments and fees are divided over 12 months for a comparable monthly estimate. Cash collected upfront is different.
Are these official Stripe or payment-provider rates?
No. The prefilled fees are illustrative. Enter the rate and fixed fee from your own provider agreement.
Is sales tax included in revenue?
No. The model treats entered sales tax or VAT as collected and remitted, and excludes it from revenue. It assumes payment fees apply to the full checkout amount.
How is customer acquisition cost handled?
For subscriptions, CAC is spread evenly over the months you enter for each active customer. For one-time sales, CAC applies to each sale. This is a planning allowance, not a cash-flow report.
Where are my inputs saved?
Inputs stay in the page unless you choose Save on this device or export a CSV. You can load or remove a saved comparison using the controls.