Stats NZ
Find New Zealand population, business and economic statistics to support local market research and planning.
- Publisher
- Stats NZ
- Type
- Public statistics
- Access / cost
- Free
How to use this resource
Explore 40 market research sources, public datasets and business benchmarks. Compare methodology, sample, geography and reporting period before using a figure.
- Read the methodology, sample, geography and reporting period behind the figure you need.
- Separate estimates and survey results from first-party measurements; record units and definitions.
- Compare a second source and keep the original URL and date beside any figure you use.
Source and review
Source checked: 2026-10-30.